With the popularity of our famous 100% Pure Coffee Bean Caffeine Eye Cream, our devoted fans demanded a facial moisturizer version! Rather than correcting dark circles and de-puffing like the eye cream, the benefits of caffeine for your skin are: 1) Tightening 2) Brightening ~ rather than lightening and suppressing tyrosinase/melanin, the brightening occurs from increased circulation (in the same way your skin would 'brighten' and glow from physical activity) and 3) Caffeine restores the appearance of sun damaged skin while protecting.